PROJECTS 2023
BBVA Advertising Campaign
For this project, in collaboration with Share Events, BBVA and Fundació Antigues Caixes Catalanes, we were in charge of raising awareness of the bank among the target audience, achieving engagement, attracting new users of banking products and building loyalty among the bank's target audience.
This project involved an advertising strategy that consisted of promoting four concerts by the band Estopa in Barcelona, Reus, Tarragona and Girona, scheduled from 14 to 17 December.
The different marketing actions carried out to publicise the event and attract as many spectators as possible were analysed. We examined both traditional advertising media and the most current trends in digital marketing at the time, to determine their effectiveness and impact on the success of the campaign.
In addition, we delved into the segmentation of the target audience and its demographic profile, as well as the choice of communication channels and the way of presenting the information to reach them effectively.
If you want to take a look at the project, click here.
TCAM 2023
This project consisted of the reformulation of a craft beer event, called TCAM, "Trobada de Cervesers Artesanals de Molins de Rei". As a team, a new event plan was developed to give a new approach to one of the most important craft beer fairs in the region.
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In this project, we wanted to go further. Our intention was for people to create an emotional bond with the craft beer culture, boost tourism and local businesses in the area. To achieve these objectives, we created different interactive activities that we thought would attract people's attention, such as: Games, different fair stands, raffles... promoting the event well in advance, with innovative online and offline proposals.
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If you want to know more, here is a link where you can freely consult the project.
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